Effective Date: May 10, 2023

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Privacy Policy

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Shea-Lynn’s Butterfly Effect (“We”, “Us”, “Our”) respects the privacy of our staff, volunteers, partners, and donors and as such is committed to keeping your personal information accurate, confidential, secure, and private. We value the trust of those we deal with and the public and recognize that in order to maintain this trust we must be accountable for how we treat and use the information shared with us. Our Privacy Policy below is based on, and complies with, Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”) and describes the types of information we may collect from you or that you may provide when you visit www.slbutterflyeffect.org.

COLLECTION AND USE OF PERSONAL INFORMATION

In order to access and/or deliver certain services, content, features and functionality within Shea-Lynn’s Butterfly Effect website (e.g., purchase of merchandise, online giving, communication/networking features, newsletter subscriptions, etc.), we may require that you provide us and/or otherwise make available to us certain personal information. The collection of this information takes place when you visit our website whether you are on a desktop or mobile device and is collected only for the purpose of providing and improving our service.

WHAT IS COLLECTED?
We receive, collect and store any information you enter on our website or provide us in any other way. This includes personally identifiable information (e.g., name, email address, physical address/location, telephone number, or communications); information that is required in order to conduct donations and purchases (e.g., payment card information, PayPal account details, purchase history, etc.); comments, feedback, product reviews, recommendations, personal profile, and demographic information. 

In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet, authentication data, site visit information, and computer and connection information. 

HOW DO WE COLLECT IT?
When you complete a form or conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. We may also use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. 

WHY DO WE COLLECT IT?
We collect such Non-personal and Personal Information for the following purposes:

• To provide and operate the Services;

• To provide our Users with ongoing customer assistance and technical support;

• To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

• To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

• To comply with any applicable laws and regulations.

PRIVACY PRACTICES
Anyone providing personal information to Shea-Lynn’s Butterfly Effect through this website can expect that their information will be carefully protected. Here is our commitment to you with regards to the collection and handling of your information.

• Accountability – we will take due care in the collection and use of your personal information, keeping it in the strictest confidence.

• Identifying Purpose(s) – we obtain and record personal information only for specific purposes that we disclose to you (for example, providing tax receipts). Shea-Lynn’s Butterfly Effect does not sell, rent, or share its mailing lists except to the extent that disclosure is required by a valid legal requirement such as a law or regulation. 

• Consent – we collect, use or disclose your personal information only with your permission.

• Limiting collection – information we collect from you is for the purpose(s) identified at the time of collection.

• Limiting Use, Disclosure and Retention – we will keep your personal information only as long as necessary for the purpose(s) for which it has been obtained. Shea-Lynn’s Butterfly Effect has developed guidelines and procedures for the disposal/destruction of personal information once its original purpose(s) has been fulfilled.

• Accuracy – we make our best efforts to ensure that all personal information is accurate, complete, and up-to-date, but it is your responsibility to give us current, complete, truthful and accurate information, and keep us up-to-date. If you notice an error, you may seek a correction for any information that you find to be incomplete or incorrect. We will reject and delete any entry that we believe in good faith to be false, fraudulent or inconsistent with this Privacy Policy or our Terms of Use.

• Safeguards – Access to your personal information is protected by safeguards appropriate to the sensitivity of that information and the method of collection.

• Individual Access – we allow you access to your personal information.

SERVICE PROVIDERS - PERSONAL INFORMATION & DATA USAGE
We employ third-party service providers to facilitate our service, provide the service on our behalf, perform Service-related services, and/or assist us in analyzing how our website/services are used. As such, these parties will have access to your personal data to perform these tasks but are obligated to not disclose or use it for any other purposes. For more information, see below. 
 

WIX
Our website is hosted on the WIX platform. WIX.com provides us with an online platform that allows us to bring our products and services to you. In order for WIX to run this website, protect and improve its platform and services, and learn about our site traffic and activity, it must be able to measure and analyze data. Therefore, WIX collects personal data when you visit this website, but analyzes the data in a de-personalized form.

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This information collected may include details about your use of this website, including clicks, internal links, pages visited, scrolling, searches, and timestamps. To understand how WIX collects and safeguards your information, see its privacy policy. 

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PayPal

To process your donations and orders, information is sent to a third-party payment system (PayPal) for approval and processing of the transaction. To view PayPal’s privacy policy, visit its website.

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Zeffy

To process your donations at no cost to us, information is sent to this third-party fundraising platform for approval and processing of the transaction. To view Zeffy’s privacy policy (formerly Simplyk), visit its website.

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Google Analytics

Shea-Lynn’s Butterfly Effect uses Google Analytics, a website analysis service. It allows us to collect, record, and analyze data regarding the behaviour of visitors to our website. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

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You can opt out of having your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

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For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page. 

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External Links
This site contains links to other sites which may or may not share our high standards or respect for privacy. We are not responsible for the content of, or the privacy practices employed by other websites. We strongly advise website visitors to review the privacy policy of every site they visit.

COOKIES
Our website uses cookies and similar technologies to track the activity on our website. Cookies are small files or pieces of data that are built specifically for Internet web browsing to track, personalize, and save information about a user’s session. They get sent to your browser and download automatically to your device when you visit or access a website or app. 

You can instruct your browser to refuse all cookies or to indicate when a cookie is shared. However, if you do not accept cookies, you may not be able to use some portions of our service. 

For information about viewing the cookies that our website provider (WIX) drops on your device, visit the cookies WIX uses. To understand how WIX collects and safeguards your information, see its privacy policy.

MINORS
We do not knowingly collect Personal Information from minors under 13 years of age without written consent from a parent or guardian. If you are under the age of 13 do not submit your Personal Information through our website. If you believe we have any information from or about a child under 13 without parental or guardian consent, please contact us at info@slbutterflyeffect.org so that we may identify and delete that information.

DATA SECURITY
Anyone providing personal information to Shea-Lynn’s Butterfly Effect through this website can expect that all steps reasonably necessary will be taken to ensure your data is secured and carefully protected in accordance with this Privacy Policy. Unfortunately, in spite of our best efforts, the reality is that no data transmission over the Internet is 100% secure from intrusion. Therefore, we cannot guarantee the security of your information when transmitted to our website and any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our website.

DISCLOSURE OPTIONS MADE FOR YOU
We strive to provide you with reasonable choices regarding the collection and use of information about you. For example, you may: (1) choose not to provide personal information on our Website, (2) set your browser preferences and use web tools available to block the cookies sent in connection with your use of our Website, (3) follow the instructions to unsubscribe from our services included on our Website and the communications sent to you, and/or (4) email a request to unsubscribe from our services to info@slbutterflyeffect.org. With any of those options, you can find the disclosure level that feels right for you.

PRIVACY POLICY UPDATES
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. By submitting your personal information through the use of this website, you agree to the terms of this Privacy Policy. 

CONTACT INFORMATION
Please feel free to email info@slbutterflyeffect.org with any questions about our privacy practices, concerns regarding misuse of personal data, or other enquiries related to this Privacy Policy. Further information on privacy and your rights regarding personal information may be found on the website of the Privacy Commissioner of Canada.